Broker, Manager, & Leadership Training

Realtor Boards, Associations, and Real estate support staff Rejoice! We’ve got sessions designed just for YOUR training. Get better, faster, and reinvigorated with one of these outstanding offerings.

Stop Marketing and Start Selling

Do you feel trapped in the black-hole of marketing? Does it seem like the more time and money you spend, the less you achieve in sales? Are you tired of hearing everything you should be doing with “social media”? Effective marketing can be achieved through a nearly free platform of combining aspects of content marking along with a solid web-site. In this session, Marc will share the 5 platforms his company uses to grow sales each month and his business 20% every year.

Create a Playbook for Success: 10 Critical Elements for Running Your Business

Most of us possess the skills necessary to work IN our business, but few of us know how to work ON our business.We will discuss the difference between a leader and a manager, learn how to properly hire, train, motivate, compensate, evaluate, and hold your team members accountable, and . . . when and how to fire. Whether you have 1 or 100 employees, effective leadership, management, and company culture will be improved through this session.

YOU, INC. Be the CEO of Your Own Life

If you are like most business professionals you spend a lot of time working to improve your business. You may even have a better than average understanding of some essential elements of a successful business such as marketing, selling, finance, and hiring. But what are the essential elements of a successful life? This engaging and fast-paced session places you as the newly-hired CEO of YOU INC. You’ll evaluate yourself based on 6 essential business venture elements and then discover how to integrate them for a more fulfilling and successful life. From the veteran high achiever to the young person starting out, this session offers inspiration and clarity for running the most important venture you’ll ever know . . . YOU. 45 min-1 Hour

Leadership and Human Resources: How to Build, Lead, & Grow Your Team Through Company Culture

The success of your team members and the health of your business culture is YOUR responsibility and you can both lead and manage your team more easily than you think. We will discuss the difference between a leader and a manager, learn how to properly hire, train, motivate, compensate, evaluate, and hold your team members accountable, and . . . when and how to fire. Your ability to effectively lead your team and impact your culture is not based on your personality or your charisma – it is based on 3 specific behaviors that you engage in. Whether you have 1 or 100 employees, effective leadership, management, and a healthy culture at all levels is a must for any company that wishes to succeed. 45 min-1 Hour

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How to Boost Your Website Conversions

You don’t need to spend more money to make your website a conversion machine. It’s all about the story you tell. If your website’s messaging is unclear, it’s costing you potential customers. In this presentation, marketing conversion expert Antoine Dupont shows you a proven communication formula utilized on thousands of websites. You’ll walk out understanding how to create a good marketing story and why it’s the most powerful tool to compel the human brain (and pocketbook). Broker Focus Available 

Key Takeaways:

  • Draft your website’s messaging with clarity
  • Create clear and compelling messages that sell
  • Discover the 5 key features of highly effective websites used by major brands
  • Review your website’s effectiveness by asking 7 fundamental questions

Collaboration … the By Product of a Healthy Culture!

It’s been said… “If you want something to change, GET UNCOMFORTABLE!” Healthy collaboration allows for just that. It’s the foundation of a POWER culture that encourages equal amounts of cooperation, creativity and conflict. If you’re ready to allow for brainstorming that challenges the status quo… where the only true rules of engagement are respect for others time, talent and ideas… then join us for this enlightening session!

50 Questions a Broker Should Answer Before Starting Teams!

Growth through real estate team development can be the BEST thing or the WORST thing that’s ever happened to your company’s culture. Finding win-win solutions to important questions regarding team leader qualifications, company benefits and support, appropriation of commissions and fees, and the hiring and termination process can make all the difference! Closing the barn door AFTER teams start to flourish and issues arise can put relationships with your Top Producers at risk. Create healthy boundaries NOW and create stronger, more profitable relationships for agents, brokers and owners, alike!

Manage, Train, Recruit, Retain!

This highly charged session is filled with creative and effective strategies for managing the “GO-TO” office in your market. Come learn how to maximize on-line and off-line techniques that create market “BUZZ,” how to apply radical retention strategies based on a strong core culture of cooperation, professionalism and market knowledge and hear masterful dialogues that encourage conversation and interaction with the agents you’d like to attract to your office. Don’t miss this great session delivered by one of the industry’s most experienced real estate brokers.

The Principles of Profit: This is No Time to ‘Practice’ Real Estate

More than ever, brokers AND agents need to protect their bottom line and EVERY dollar counts! We’ll uncover the Top 4 Principles of Profit, including how to Cut the Fat and Not the Stats by giving up “sacred cows,” eliminating waste, and investing in profit-producing concepts and programs. Find out about aligning your off-line and on-line brand and how “ZMOT” can help. If you plan to THRIVE vs. SURVIVE industry challenges moving at warp drive, don’t miss this! It’s time to put your financial future back in YOUR control!

Radical Recruiting!

Today’s real estate professionals are more receptive to change than they’ve ever been! Agents finding themselves in this real estate industrial revolution are leaving comfort to seek out leadership that understands the challenging landscape! Are you that Leader? We’ll discuss 5 areas of focus that MUST be on your radar screen: becoming their technology filter; providing an interdependent culture of trust, transparency and social savvy; delivering relevant training that rocks; and offering market-sensitive financial programs. But FIRST you have to attract them! Join us to learn “Here and Now” recruiting strategies to bring them in the door and then KEEP them there!

Build a Better Agent in 30 Minutes or LESS!

Are you ready for a simplified, effective, BREAKTHROUGH business planning process to increase your agents’ production, focus and effectiveness while decreasing the time to make those things happen? You’ve heard of the 30 minute body power workouts? THIS is the 30 minute business power workout! Be the coach and mentor you’ve always wanted to be and put the responsibility for performance and monthly follow through where it belongs–with your Sales Force! This isn’t theory–Pam’s doing it successfully every day! Learn how you can push your sales force to new production levels, profitability, and passion. Eliminate the mediocrity production plateau!

From 1 to 120: Bridging Growth for Brokers

There’s one constant for those attempting to move a real estate business from a one-person operation to a group: there is no manual. Most brokers and managers tackling this important transition end up frustrated, failing, wasting money, squandering time, or all the above. And the move from a salesperson to the management side of a real estate career presents challenges as well. Come benefit from the knowledge Travis Everette gained in growing from a one-person business to a firm of over 120 producing agents. Get the necessary tools for piecing together the perfect mix of personality, production, and oversight!

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Leading With Style

Ever wondered why you click with some agents and clients and don’t click with others? As a leader, it is critical to understand what will attract others to your leadership style and what could repel them. It is also vitally important to recognize what your clients and agents relate to, appreciate and fear. The ability to understand other people and to relate to them, with style, is the key to great leadership.

Persuasive Leadership from the Inside Out

How can you define yourself as a leader? What makes others buy into your vision? The self-aware leader builds core values for their team from the inside out. Their authenticity draws passion and commitment from those around them to succeed. Find out how discovery can power design in this enlightening session.

Who’s Driving the Bus? 4 Keys to Successful Leadership

Who is driving your company or your office, you or your agents? What determines your year-end results, the agent’s goals or yours? Learn to look ahead and create your own destiny. Become the “Rain-Maker” and gain respect from your agents.

3 Angles to Amazing Office Growth

Recruiting and retention continue to be critical to a successful brokerage. The big question is how to connect and engage with today’s “work at home” and “mobile office” agents. Discover 3 ways to make your brokerage or office indispensable to your agents and become a recruiting magnet.

5 Stage Formula to Recruiting Mastery

Learn proven strategies to build consistent, repeatable systems and dialogues for each of the 5 stages necessary to meet recruiting goals. Stage 1 is to identify the target recruit. We will learn various techniques to target the agents who are congruent with your core values and who will fill the voids in your office or market. Stage 2 is the lead generation piece of the formula. Stage 5 is the hiring process. Attend this session to learn strategies to create a structured process for each stage of the process. Recruiting mastery takes heart, hard work and systems!

Dances with Wolves: It’s a Dog-Eat-Dog World Out There

Will your selection of people nourish and sustain your company, or make it sick? Use the survival techniques of Lt. John Dunbar to enhance your survival skills and maximize your recruiting potential.

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Social Media Mastery for Brokers

This program reviews the basics of Facebook as well as other current social media platforms. We’ll cover how to set up Facebook personal and business pages, Linked In, Instagram, Twitter, and Pinterest accounts. You’ll get each platform’s best practices so you can provide better service, develop better relationships and brand yourself as the real estate expert for a certain area. You’ll even learn how each audience requires a different message and specific social media strategy. 3 hours

HYRE (Host Your Own Real Estate Show)

Ready for a blueprint to create your very own super engaging real estate show? We will discuss how to create, market and publish great real estate content that keeps your audience engaged and following you. Get known as the area expert and it won’t matter if Facebook algorithm changes: Your fans will follow you and want to know when you’re going LIVE next. 1 hour

H-Me-TV: Be the Star of Your own YouTube Channel!

Every minute 48 hours of video are uploaded to YouTube and every day more than 3 billion videos are viewed. It is more important than ever for you to be prominent on this growing platform. Consumers are googling everything, and video is at the top of the search results. You will learn what kind of content to create, how to properly title your video and write relevant descriptions, and how to optimize your SEO with metatags so you can be found as a real estate expert. 1-2 hours

JMan’s Video Bootcamp 2.0 for Brokers

This more in-depth version of the 3-hour class takes a closer look at the topics discussed above but with an emphasis on work shop style activities. 6 hours

JMan’s Video Bootcamp for Brokers

This hands-on workshop gets you out of your comfort zone to implement video in your real estate business. All aspects of video will be discussed: the necessary equipment and programs, how to take the best videos, editing, where to publish, and more. We’ll cover YouTube Channel basics and optimizing your SEO. We’ll finish with a live video demonstration to help you understand not only HOW but WHY live video gets to the top of all social media news feeds. 3 hours

Navigating Cooperation with Competition

The real estate business is uniquely cooperative and competitive. To succeed in real estate, agents need to know how to cooperate, compromise and – above all – remain professional. Agents owe duties to their clients, customers, and to all consumers. We will review the NAR Code of Ethics and the requirements for presentation of offers, disclosures and notices to consumers and other agents. Broker Version Available.

Risk Management: What You Say and Do Can be Used Against You

Real estate licensees have duties and responsibilities to consumers as well as their customers and clients. These duties are based on federal, state, and local laws and regulations. Participants in this course will learn more about fiduciary duties, the most frequent claims against agents, misrepresentation and fraud, agency, fair housing, escrow, and risk reduction. 2.5 – 4 hours

Policy Matters! Designing Your Office Policy Manual

An office policy and procedures manual can be the most dynamic document you have in your broker arsenal. Real estate licensees affiliated with a brokerage look to management for guidance in determining how they will respond to specific real estate situations that may or may not be covered by real estate law. Reduce your vicarious liability for licensee performance and build a firm foundation for your company mission and vision by attending this vital course on building your office policies. 3 – 4 hrs

Multiple Offers: Keeping It Legal, Ethical and Sane

This course will discuss the legal and ethical issues of multiple offers, as well as the agent’s fiduciary duties to clients. The REALTOR® Code of Ethics, as well as state law, will be discussed, compared and contrasted. 3 – 4 hrs

Advertising, Social Media and the Agent

Family room? Mother-in-law suite? Can you say those things in an ad? What does the REALTOR® Code of Ethics have to say about advertising? Is a Tweet an advertisement? Advertising, Social Media and the Agent explores requirements for advertising according to HUD guidelines, which includes Fair Housing, as well as Article 12 in the Code of Ethics. Is a Tweet an ad? What about Facebook? If you don’t know, you need to find out! May be made state specific. 2 – 4 hrs

10 Do’s and Don’ts for Working with Appraisers

What should you do (or not do) as an agent when working with an appraiser? What is the appraiser doing and why? The relationship between appraisers and agents should be professional and one of mutual respect. Good appraisers value input and information from agents; good agents understand that appraisers have a framework they must work within to produce “credible results.” In this fast-paced class, we talk about the issues surrounding appraisers, agents and the resulting friction on both sides: both the “deal-killers” and “trying to influence me” situations. 1.5 – 3 hrs

How to Motivate Others

Discuss techniques to motivate others and ourselves. 30 mins

The 7 Wonders of Leadership

Take a journey through seven leadership principles (fellowship, contrast, perspective, reflection, resilience, ascension and legacy) and how to apply them to your business and life.

LEADERSHIP SESSIONS

  • Behind the Curtain: Leadership Revealed
    What does it really take to be a leader? This session takes an honest look at the struggles a leader faces and offers tactics to navigate them. The lessons from leadership deliver to us the skills and resources to better our work and lives.
  • KEYNOTE Behind the Curtain: What Does it Take to Be a Leader?
    From facing your own fears and other’s criticisms of others, to wrestling with doubt and leading with grace, “Behind the Curtain” is a funny, candid and personal account of one leader’s voyage of self-discovery.
  • A New Leadership Perspective: Composing A Memorable Year
    Get a unique approach to leadership training with Maura and Paula. Combining their backgrounds in leadership, teaching, music, theater, and real estate has resulted in a fast-paced, fun-filled, and interactive experience with real impact. Your group will come away with a deeper understanding of what it means to be a leader in a REALTOR® Association; heightened problem-solving skills; and measurable, trackable goals PLUS accountability to Paula and Maura over the following year with their personalized and detailed follow-up program. Topics covered include: basic aspects of leadership, relationship between staff and leadership/volunteers, fiduciary duty, problem solving, goal setting, strategic thinking for leaders, and more. Available in various time formats; Co-Taught with MAURA NEILL

Perception and Reality: Composing Your Leadership’s Perfect Year

Association Executives (and staff) can play a large role in the success of Association Leadership. Helping your leadership become an effective leader and enjoy a successful year can mean assisting them with developing their leadership skills, utilizing and constantly improving your emotional intelligence, and most of all, recognizing that there are many realities in your organization and that your perception — your reality — may not be the perception of all of the other players. In this session, attendees will test their own perception and compare it to others’, using music and visual arts, interactive discussion of how we perceive our environment, and how we apply our emotional intelligence to interact and relate to those with whom we work closely — from your leadership to your volunteer members, your staff to Association’s membership as a whole. 60 mins

Once Upon a Time Marketing for Brokers

Storytelling is an ancient art; it captivates us all, captures our imaginations, and when used effectively, can make you stand out from the crowd. Storytelling creates understanding and insight into your business as a story for consumers and agents; it creates affinity, even those whom you haven’t met yet; and it provides your brokerage the vehicle for unique, compelling marketing content. From the way you present yourself and your brokerage’s story, a memorable story has the power to help you both recruit and retain your agents. So what’s the story you’ll share? Alternate Title: Once Upon a Time – Stories That Stick 1-3 hour session

Ask the Right Questions: Problem Solving and Goal Setting

Our leaders have two important roles – setting/achieving goals and solving problems (let’s hope more of the former than the latter) for their leadership year. Association Executives are in a unique position to help leadership hone those skills and help them through their leadership year. We’ll explore the art of the question – how asking not only more questions, but the right questions, can improve your relationship with your leaders and your ability to see them through a successful year. Through a series of exercises and case studies, we will discuss an array of strategies for problem solving and creative approaches to goal setting which will give you more tools for success in your Leadership Toolkit. 1-2 hours

A New Leadership Perspective: Composing a Memorable Year

Get a unique approach to leadership training with Maura and Paula. Combining their backgrounds in leadership, teaching, music, theater, and real estate has resulted in a fast-paced, fun-filled, and interactive experience with real impact. Your group will come away with a deeper understanding of what it means to be a leader in a REALTOR® Association; heightened problem-solving skills; and measurable, trackable goals PLUS accountability to Paula and Maura over the following year with their personalized and detailed follow-up program. Topics covered include: basic aspects of leadership, relationship between staff and leadership/volunteers, fiduciary duty, problem solving, goal setting, strategic thinking for leaders, and more. Full Day Session; Co-Taught with Paula Monthofer.

katapultBroker, Manager, & Leadership Training Sessions