Pamela Ermen

CRS, GRI

Pam Ermen has spent her entire business career in real estate, obtaining her license at 18 years old. Starting at such a young age, she quickly learned the important role industry and product knowledge played in earning credibility with clients and customers.

Pam’s Virtual Sessions Feature

  • A short video to help you promote

  • Resources and/or session materials for download

  • A 10-15 minute Bonus Q&A Session

  • A follow up with Pam as arranged by you

Radical Recruiting

Today’s real estate professionals are more receptive to change than ever! Agents finding themselves in this “real estate industry”al revolution are leaving comfort to seek leadership that understands the challenging landscape! Are you that leader? We’ll discuss 5 focus areas that MUST be on your radar screen: becoming their technology filter; providing an interdependent culture of trust, transparency and social savvy; delivering relevant training that rocks; and offering market-sensitive financial programs. Join us to learn “Here and Now” recruiting strategies to bring them in the door and then KEEP them there!

The Principles of Profit: This is No Time to ‘Practice’ Real Estate

More than ever, brokers AND agents need to protect their bottom line and EVERY dollar counts! We’ll uncover the Top 4 Principles of Profit, including how to Cut the Fat and Not the Stats by giving up “sacred cows,” eliminating waste, and investing in profit-producing concepts and programs. Find out about aligning your off-line and on-line brand and how “ZMOT” can help. If you plan to THRIVE vs. SURVIVE industry challenges moving at warp drive, don’t miss this!

BEST SELLER Team Dynamics: Building Successful Teams in Today’s Marketplace

Everything good about teams can be lost without the proper knowledge, guidance or experience. You must hire right, share core values, manage the performance of your sales people, and provide tools and training that matter! You’re going to hear a lively discussion about the 5 stages of growing a successful and profitable team, and how you can avoid the predictable pitfalls that Teams can create. Learn from someone with 25+ years in-the-trenches experience in every aspect of Teams!

Seeing Double! Making the Most of a Multiple Offer Market

Discover a unique version of best practices! Buyer’s agents will learn multiple offer strategies, effective dialogues and negotiating techniques to effectively position their client in a competitive environment. Seller’s agents will better understand the dynamics of a multiple offer market, how to maximize the property’s exposure and interest, and how to sell the property for a price that can often exceed list price.

Radical, Relevant, or Ridiculous?

The real estate industry changes dramatically . . . are you still approaching your daily real estate business activities the same way you always have? Are your buyers and sellers paying the price because they’re working with an “old dog” who refuses to update his or her approach? In this session, you’ll find out whether your systems, practices, ideologies and services are ahead of their time, ready for prime time, or have just timed out! You’ll be introduced to NEW and INNOVATIVE business ideas, concepts and technology to take your business and your buyer’s or seller’s experience (AND results) to the WOW level! 1-4 hours

Rightsizing a Downsizing Generation

Upsizing? Downsizing? or Rightsizing? Research shows that 10,000 people turn 65 years old every day. By 2030, 1 out of every 5 Americans will be 65 years or older! With over 20% of our future population potentially part of the Downsizing Generation, real estate professionals need to understand the specific buying and selling requirements of this group. Don’t miss this session filled with checklists, resources, steps, strategies and real insights gathered from successful experiences working with this niche community of clients. 1-3 hours

The Principles of Emotional Selling

If you feel like you have mastered every real estate skill and done everything right but are still getting all the wrong results, not applying emotional selling principles may be why! In this fast-paced session, you'll find out how to uncover a client’s WHY, how to become a TRUSTED ADVISOR, and why emotional bank accounts matter. Understanding and managing an array of client emotions and expectations–especially the fear of loss–is vital to your business!

Priority Pricing ... Are Your Properties Positioned to Sell?

Will your properties be first to compete and head for the finish line OR are they destined to take a few laps around the track? Pinpointing property position and price remains a challenge—regardless of inventory! Learn a number of highly effective pricing strategies, how to create a “crystal ball” for pricing by applying supply and demand principles; and why cheap money is not a seller’s friend! Discover how to control your seller’s expectations and put their home first on a buyer’s list! 3-4 Hours
Hourly Segments Available: “The Psychology of the Seller”, “How Self-Absorbed Are We?”, “There Is a Crystal Ball”

FSBO’s ... Playing the Odds

Watch the Trailer Per NAR, only 8% of all nationwide sales are the result of a successful FSBO transaction. If you’re thinking about working the FSBO market, the odds are in your favor! Learn two successful scripts to build rapport with sellers, secure an appointment to see their home, and share a masterful listing presentation! Discover how to convert their discussion about your commission to a conversation about their net. Join us for this session and be prepared to take more listings! 1-3 hours

Finding Unlisted Inventory in a Fast Moving Market

Many national markets are experiencing decreasing inventory and increasing demand, creating multiple offer negotiations or frustration for buyers who miss homes that sell quick! In addition, today’s connected consumer is often finding homes faster than their agents by employing sources other than the MLS. Agents who use creative strategies to find “unlisted” inventory can create a high level of value in the buyer’s eye and a USP that sets them apart from their competitors! 1-3 hours After being presented for the National Association of REALTORS(R) Annual Conference, this session was featured in An article by the Boston Globe.

Economy 360: Interpreting Today’s Economic Factors

STAYING informed is the best way to remain one step ahead of the market! In this timely and market-sensitive seminar, you’ll LEARN TO EARN by reading market direction long before it arrives! We’ll study the Top 6 Economic Factors affecting your marketplace and how to prepare your buyers and sellers to take appropriate action! We’ll take fuzzy financial data, confusing economic reports and boring stats and turn them into some of the most exciting information you’ve heard in a long time! Interested in the course? 1-3 hours

7 Types of Sellers

Learn how to clearly define the 7 types of Sellers and their points of differentiation! We’ll discuss targeted marketing efforts designed to deliver the message that you’re the “Go To” specialist who understands their niche market better than anyone. Be intentional with your efforts and grow your business on purpose this year!

5 Steps to 5 Stars! Strategies, Scripts & Insider Secrets

Frustrated by requesting recommendations that never materialize? This session is for you! Spend a power hour (or two) learning the insider secrets of successful agents around the country who have amped up their business by maximizing their online reviews and recommendations. You will leave with specific strategies, scripts, and a step-by-step process that will turn your requests into reviews and your reviews into a new source of consistent business!

Triple Crown Performance

Create your best year ever with higher levels of Production, Profit and Purpose. This power-packed session is tailor made for Top Producers, the BEST of the BEST, who are interested in getting even better! Also Available: Triple Crown Panel - Pam facilitates a conversation with Top Producers and leaders to discuss and illustrate the Triple Crown Performance Principles. 1-2 hours

That’s IT! 10 Activities to Attract Business & Do It Better in 2021!

Does it feel like you’ve hit a plateau in your business? It’s easy to deliver the same production over and over again unless you make an intentional effort to shut off the auto-pilot button and truly differentiate your business from the competition! Learn how to apply 10 relevant and timely success principles to eliminate what’s holding you back, create a “new norm” for your business, and generate more production than ever in 2021! 1-2 hours

Pulling the Plug: Connecting with the Connected Consumer

If connection drives business, is keeping up with the latest tech mandatory? Constant change has us all in a constant state of recalibration and technology outpaces us at every turn. It’s easy to let it all overshadow the core of this business: connecting and helping others. Let’s Pull the Plug, put technology in its best place, and drill down to the skills that truly feed our careers—and our happiness. 1-2 hours

Mastery 2021: Taking It All to the Next Level

Good . . . Better . . . Best! Which reflects the path your business will take this year? In the ever-changing real estate landscape, discovering Mastery allows you to take your best efforts and your income to the next level! We’ll discuss how to master your marketplace by following the trends that matter, track and analyze your numbers better than ever, and maximize your on and offline brand experience. Don’t miss this exciting opportunity to take a look at your business and Master what will make a difference in today’s marketplace! 1-2 hours

The Leadership Lap

Are you applying the leadership principles that allow you to “Connect, Correct and Collect” and ultimately create a DYNAMIC business, office or company? Let’s take a close look at how focused leadership builds meaningful relationships, creates healthy boundaries of accountability, and leads to results that make the running of a company or office a profitable experience in every way! 1-2 hours

Collaboration … the DNA of Innovation

It’s been said… “If you want something to change, GET UNCOMFORTABLE!” Healthy collaboration allows for just that. It’s the foundation of a POWER culture that encourages equal amounts of cooperation, creativity and conflict. If you’re ready to allow for brainstorming that challenges the status quo… where the only true rules of engagement are respect for other's time, talent and ideas… then join us for this enlightening session! 1-2 hours

Planning On Purpose: LIFE Changing BUSINESS Planning!

As much as you may LOVE real estate, there are probably days you question whether there’s an easier way to make a living. Discover your love for real estate all over again! True business planning is the blueprint for a successful life: it defines the life you WANT to live and then develops a purposeful way to fund it! Through an effective 5-step process, you will clearly define YOUR vision of success and then develop a road map and successful strategies to make it happen! This is your chance to eliminate year after year of unacceptable production and instead enact your best year yet! 2 hrs – 2 days

Is Good Enough GOOD Enough?

This session will challenge you to raise the bar…once again! How can you be even more effective in an industry that demands relevance and connection in “real time”? Knowing yourself and the members you serve better than ever is a necessity. We’ll discuss “Next Level” Leadership strategies for building a collaborative team that is prepared to communicate the mission of your association and the real estate industry we represent with renewed passion! 60-90 mins

50 Questions a Broker Should Answer Before Starting Teams!

Growth through real estate team development can be the BEST thing or the WORST thing that’s ever happened to your company’s culture. Finding win-win solutions to important questions regarding team leader qualifications, company benefits and support, appropriation of commissions and fees, and the hiring and termination process can make all the difference! Closing the barn door AFTER teams start to flourish and issues arise can put relationships with your Top Producers at risk. Create healthy boundaries NOW and create stronger, more profitable relationships for agents, brokers and owners, alike!

Manage, Train, Recruit, Retain!

This highly charged session is filled with creative and effective strategies for managing the “GO-TO” office in your market. Come learn how to maximize on-line and off-line techniques that create market “BUZZ,” how to apply radical retention strategies based on a strong core culture of cooperation, professionalism and market knowledge and hear masterful dialogues that encourage conversation and interaction with the agents you’d like to attract to your office. Don’t miss this great session delivered by one of the industry’s most experienced real estate brokers.

Build a Better Agent in 30 Minutes or LESS!

Are you ready for a simplified, effective, BREAKTHROUGH business planning process to increase your agents’ production, focus and effectiveness while decreasing the time to make those things happen? You’ve heard of the 30 minute body power workouts? THIS is the 30 minute business power workout! Be the coach and mentor you’ve always wanted to be and put the responsibility for performance and monthly follow through where it belongs–with your Sales Force! This isn’t theory–Pam’s doing it successfully every day! Learn how you can push your sales force to new production levels, profitability, and passion. Eliminate the mediocrity production plateau!

Pam Ermen has spent her entire business career in real estate, obtaining her license at 18 years old. Starting at such a young age, she quickly learned the important role industry and product knowledge played in earning credibility with clients and customers. Her intense focus on acquiring that knowledge, combined with award-winning sales production, opened doors to full-time management by the age of 24. Since then, she has spent more than 25 years coaching individual agents and teams to their highest levels of productivity.

Pam brings a unique perspective to the classroom, having accomplished successful management careers in both a traditional privately owned and a fixed fee franchised branded company business model. She has spent the past 5 years as Division Vice President, Senior Trainer, and Broker/Owner of one of the top 20 companies in the country.

Pam is the author and creator of two well-defined training series, specific to real estate business planning and the dynamic growth of real estate teams. She has been a Senior Instructor with the REALTOR® Institute for more than 12 years and was selected as the “Real Estate Educator of the Year” for the state of Virginia. She is also president of Real Estate Guidance, Inc., which oversees her personal coaching and training opportunities.

Finding Unlisted Inventory in a Fast Moving Market

Many national markets are experiencing decreasing inventory and increasing demand, creating multiple offer negotiations or frustration for buyers who miss homes that sell quick! In addition, today’s connected consumer is often finding homes faster than their agents by employing sources other than the MLS. Agents who use creative strategies to find “unlisted” inventory can create a high level of value in the buyer’s eye and a USP that sets them apart from their competitors! 1-3 hours After being presented for the National Association of REALTORS(R) Annual Conference, this session was featured in An article by the Boston Globe.

Seeing Double! Making the Most of a Multiple Offer Market

Discover a unique version of best practices! Buyer’s agents will learn multiple offer strategies, effective dialogues and negotiating techniques to effectively position their client in a competitive environment. Seller’s agents will better understand the dynamics of a multiple offer market, how to maximize the property’s exposure and interest, and how to sell the property for a price that can often exceed list price.

Collaboration … the DNA of Innovation

It’s been said… “If you want something to change, GET UNCOMFORTABLE!” Healthy collaboration allows for just that. It’s the foundation of a POWER culture that encourages equal amounts of cooperation, creativity and conflict. If you’re ready to allow for brainstorming that challenges the status quo… where the only true rules of engagement are respect for other's time, talent and ideas… then join us for this enlightening session! 1-2 hours

The Leadership Lap

Are you applying the leadership principles that allow you to “Connect, Correct and Collect” and ultimately create a DYNAMIC business, office or company? Let’s take a close look at how focused leadership builds meaningful relationships, creates healthy boundaries of accountability, and leads to results that make the running of a company or office a profitable experience in every way! 1-2 hours

Mastery 2021: Taking It All to the Next Level

Good . . . Better . . . Best! Which reflects the path your business will take this year? In the ever-changing real estate landscape, discovering Mastery allows you to take your best efforts and your income to the next level! We’ll discuss how to master your marketplace by following the trends that matter, track and analyze your numbers better than ever, and maximize your on and offline brand experience. Don’t miss this exciting opportunity to take a look at your business and Master what will make a difference in today’s marketplace! 1-2 hours

Pulling the Plug: Connecting with the Connected Consumer

If connection drives business, is keeping up with the latest tech mandatory? Constant change has us all in a constant state of recalibration and technology outpaces us at every turn. It’s easy to let it all overshadow the core of this business: connecting and helping others. Let’s Pull the Plug, put technology in its best place, and drill down to the skills that truly feed our careers—and our happiness. 1-2 hours

That’s IT! 10 Activities to Attract Business & Do It Better in 2021!

Does it feel like you’ve hit a plateau in your business? It’s easy to deliver the same production over and over again unless you make an intentional effort to shut off the auto-pilot button and truly differentiate your business from the competition! Learn how to apply 10 relevant and timely success principles to eliminate what’s holding you back, create a “new norm” for your business, and generate more production than ever in 2021! 1-2 hours

Triple Crown Performance

Create your best year ever with higher levels of Production, Profit and Purpose. This power-packed session is tailor made for Top Producers, the BEST of the BEST, who are interested in getting even better! Also Available: Triple Crown Panel - Pam facilitates a conversation with Top Producers and leaders to discuss and illustrate the Triple Crown Performance Principles. 1-2 hours

5 Steps to 5 Stars! Strategies, Scripts & Insider Secrets

Frustrated by requesting recommendations that never materialize? This session is for you! Spend a power hour (or two) learning the insider secrets of successful agents around the country who have amped up their business by maximizing their online reviews and recommendations. You will leave with specific strategies, scripts, and a step-by-step process that will turn your requests into reviews and your reviews into a new source of consistent business!

7 Types of Sellers

Learn how to clearly define the 7 types of Sellers and their points of differentiation! We’ll discuss targeted marketing efforts designed to deliver the message that you’re the “Go To” specialist who understands their niche market better than anyone. Be intentional with your efforts and grow your business on purpose this year!

Economy 360: Interpreting Today’s Economic Factors

STAYING informed is the best way to remain one step ahead of the market! In this timely and market-sensitive seminar, you’ll LEARN TO EARN by reading market direction long before it arrives! We’ll study the Top 6 Economic Factors affecting your marketplace and how to prepare your buyers and sellers to take appropriate action! We’ll take fuzzy financial data, confusing economic reports and boring stats and turn them into some of the most exciting information you’ve heard in a long time! Interested in the course? 1-3 hours

FSBO’s ... Playing the Odds

Watch the Trailer Per NAR, only 8% of all nationwide sales are the result of a successful FSBO transaction. If you’re thinking about working the FSBO market, the odds are in your favor! Learn two successful scripts to build rapport with sellers, secure an appointment to see their home, and share a masterful listing presentation! Discover how to convert their discussion about your commission to a conversation about their net. Join us for this session and be prepared to take more listings! 1-3 hours

Priority Pricing ... Are Your Properties Positioned to Sell?

Will your properties be first to compete and head for the finish line OR are they destined to take a few laps around the track? Pinpointing property position and price remains a challenge—regardless of inventory! Learn a number of highly effective pricing strategies, how to create a “crystal ball” for pricing by applying supply and demand principles; and why cheap money is not a seller’s friend! Discover how to control your seller’s expectations and put their home first on a buyer’s list! 3-4 Hours
Hourly Segments Available: “The Psychology of the Seller”, “How Self-Absorbed Are We?”, “There Is a Crystal Ball”

The Principles of Emotional Selling

If you feel like you have mastered every real estate skill and done everything right but are still getting all the wrong results, not applying emotional selling principles may be why! In this fast-paced session, you'll find out how to uncover a client’s WHY, how to become a TRUSTED ADVISOR, and why emotional bank accounts matter. Understanding and managing an array of client emotions and expectations–especially the fear of loss–is vital to your business!

Rightsizing a Downsizing Generation

Upsizing? Downsizing? or Rightsizing? Research shows that 10,000 people turn 65 years old every day. By 2030, 1 out of every 5 Americans will be 65 years or older! With over 20% of our future population potentially part of the Downsizing Generation, real estate professionals need to understand the specific buying and selling requirements of this group. Don’t miss this session filled with checklists, resources, steps, strategies and real insights gathered from successful experiences working with this niche community of clients. 1-3 hours

Radical, Relevant, or Ridiculous?

The real estate industry changes dramatically . . . are you still approaching your daily real estate business activities the same way you always have? Are your buyers and sellers paying the price because they’re working with an “old dog” who refuses to update his or her approach? In this session, you’ll find out whether your systems, practices, ideologies and services are ahead of their time, ready for prime time, or have just timed out! You’ll be introduced to NEW and INNOVATIVE business ideas, concepts and technology to take your business and your buyer’s or seller’s experience (AND results) to the WOW level! 1-4 hours

BEST SELLER Team Dynamics: Building Successful Teams in Today’s Marketplace

Everything good about teams can be lost without the proper knowledge, guidance or experience. You must hire right, share core values, manage the performance of your sales people, and provide tools and training that matter! You’re going to hear a lively discussion about the 5 stages of growing a successful and profitable team, and how you can avoid the predictable pitfalls that Teams can create. Learn from someone with 25+ years in-the-trenches experience in every aspect of Teams!

The Principles of Profit: This is No Time to ‘Practice’ Real Estate

More than ever, brokers AND agents need to protect their bottom line and EVERY dollar counts! We’ll uncover the Top 4 Principles of Profit, including how to Cut the Fat and Not the Stats by giving up “sacred cows,” eliminating waste, and investing in profit-producing concepts and programs. Find out about aligning your off-line and on-line brand and how “ZMOT” can help. If you plan to THRIVE vs. SURVIVE industry challenges moving at warp drive, don’t miss this!

Radical Recruiting

Today’s real estate professionals are more receptive to change than ever! Agents finding themselves in this “real estate industry”al revolution are leaving comfort to seek leadership that understands the challenging landscape! Are you that leader? We’ll discuss 5 focus areas that MUST be on your radar screen: becoming their technology filter; providing an interdependent culture of trust, transparency and social savvy; delivering relevant training that rocks; and offering market-sensitive financial programs. Join us to learn “Here and Now” recruiting strategies to bring them in the door and then KEEP them there!

Build a Better Agent in 30 Minutes or LESS!

Are you ready for a simplified, effective, BREAKTHROUGH business planning process to increase your agents’ production, focus and effectiveness while decreasing the time to make those things happen? You’ve heard of the 30 minute body power workouts? THIS is the 30 minute business power workout! Be the coach and mentor you’ve always wanted to be and put the responsibility for performance and monthly follow through where it belongs–with your Sales Force! This isn’t theory–Pam’s doing it successfully every day! Learn how you can push your sales force to new production levels, profitability, and passion. Eliminate the mediocrity production plateau!

Manage, Train, Recruit, Retain!

This highly charged session is filled with creative and effective strategies for managing the “GO-TO” office in your market. Come learn how to maximize on-line and off-line techniques that create market “BUZZ,” how to apply radical retention strategies based on a strong core culture of cooperation, professionalism and market knowledge and hear masterful dialogues that encourage conversation and interaction with the agents you’d like to attract to your office. Don’t miss this great session delivered by one of the industry’s most experienced real estate brokers.

50 Questions a Broker Should Answer Before Starting Teams!

Growth through real estate team development can be the BEST thing or the WORST thing that’s ever happened to your company’s culture. Finding win-win solutions to important questions regarding team leader qualifications, company benefits and support, appropriation of commissions and fees, and the hiring and termination process can make all the difference! Closing the barn door AFTER teams start to flourish and issues arise can put relationships with your Top Producers at risk. Create healthy boundaries NOW and create stronger, more profitable relationships for agents, brokers and owners, alike!

Is Good Enough GOOD Enough?

This session will challenge you to raise the bar…once again! How can you be even more effective in an industry that demands relevance and connection in “real time”? Knowing yourself and the members you serve better than ever is a necessity. We’ll discuss “Next Level” Leadership strategies for building a collaborative team that is prepared to communicate the mission of your association and the real estate industry we represent with renewed passion! 60-90 mins

Planning On Purpose: LIFE Changing BUSINESS Planning!

As much as you may LOVE real estate, there are probably days you question whether there’s an easier way to make a living. Discover your love for real estate all over again! True business planning is the blueprint for a successful life: it defines the life you WANT to live and then develops a purposeful way to fund it! Through an effective 5-step process, you will clearly define YOUR vision of success and then develop a road map and successful strategies to make it happen! This is your chance to eliminate year after year of unacceptable production and instead enact your best year yet! 2 hrs – 2 days

Read Your Market to Generate More Sales in 2019

By Mark Mathis, VP of Sales for Homes.com Pam Ermen became a real estate agent at age 18 and never looked back. She quickly generated massive sales numbers, which took her into management by the age of 24. She’s the author of two training series on business planning and dynamic team growth. Selected as a

The “Top 5” Growth Traits of a Successful Real Estate Team

Aaaah Teams… Creating one can be the best thing that’s ever happened to your business, or the worst! So what factors determine which side of that equation you’ll experience? Growth Factor #1: First Things First Hiring people before acquiring systems is the surefire path to failure. Think of it this way, if you hire a

Real Estate Teams – Manage to the Momentum

My coaching and training responsibilities allow me the opportunity to interact with a variety of mega agents around the country.  I make sure to ask as many as possible for their success secrets…those power-packed truths that truly make a difference in their business.  When speaking to one of my industry favorites, Team Leader Greg Chaplain

Watch Pam Ermen in Action

Pam Ermen’s Past Conferences

  • knoxville AAOR logo

We heard nothing but rave reviews!  There was a lot more buzz in the hallway about her sessions as compared to previous years. I told the audience that everybody wants the same thing from a REALTOR or a real estate instructor – the knowledge of a college professor, delivered with the kindness of a kindergarten teacher.  Pam Ermen is exactly that.

Rod McIntyre
VP Program Development
Kansas Association of REALTORS®

Thanks for all the effort that you put into teaching us the last two days. I, for one came away with much food for thought. You did make a difference and I’ll try to rise to the challenge. This was my last class in series, I give you a ten. I’d been thinking about it all but didn’t get ‘tuit’, and now I’m motivated. I feel like Tarzan in the Jungle. Just send me a lion or a tiger and I’ll knock’em out or eat them alive. Next time you see me, I’ll have all my problems solved, use the electronic media like a Geek and make a million auctioning real estate. Ok, before I get carried away, just wanted to say thanks to you for a great job and your care and motivation is greatly appreciated!

Availability Inquiry

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