Maura Neill

CRS, ABR, e-PRO®, CDPE, MA

Marketing and lead generation strategist Maura Neill, ABR, CRS, CDPE, e-PRO, MRP, MA, REALTOR® is a second-generation REALTOR® who combines her love for the industry with her passion for education.

Customer Before Company: Revolutionizing Your Real Estate Business the Nordstrom Way

The Nordstrom department store is legendary for exemplary customer service: from the earliest beginnings of Nordstrom, a sign hung from the ceiling that read, “If We Sell You Well, Tell Others. If Not, Tell Us.” Well known for putting customer over company, Nordstrom salespeople are empowered from above to always make it right for the customer. With lessons that can be useful for solo agents, team leaders, and brokers alike, Nordstrom’s business philosophies easily translate into the real estate industry. By taking a page out of the Nordstrom book, from practical translation of the Nordstrom way into customer relationships to incorporating the Nordstrom beliefs into our personal values systems, we can revolutionize our businesses and our industry. 1-3 hours

Give to Grow: Community Service and the Hyperlocal Agent

You love what you do and you’re dedicated to your community, it’s what drives you AND builds your business at the same time. Find out how this win-win can be leveraged for even greater good. Founder of projects such as “Trick or Treat for Troops” and “Hot Dogs for Homeless Dogs”, Maura has incorporated a Giving Initiative into her marketing plan; she’ll show you how you can involve your clients in charity events and giving as a way to stay in touch and foster a deeper connection and engagement with your sphere. Feel great about growing your business, increasing good will, and creating a legacy of helpfulness in your business. 60 mins

Running Your Business in a Low Inventory Market

Low inventory market means a skill set shift. You need to know how to generate inventory, market yourself to get more listings, handle multiple offers to the sellers AND position buyers’ offers in a multiple offer setting. In this session taken right from the trenches of today’s market, Maura will even address the psychology of the unrealistic seller and the disappointed/angry buyer. 1-2 hours

Put Your Best Foot Forward: Lessons in Online Customer Service from Zappos and Beyond

Steve Jobs said, “Get closer than ever to your customers.” Social media and the Internet have allowed us to do that. We’re with them as they browse for homes in their living rooms, read our blog posts in coffee shops, and peruse our websites on smartphones. All this means providing ever better levels of service: rapidly responding to needs, deftly navigating social media, sharing marketing messages through acceptable channels, and more. Online customer service now has the power to define us as real estate professionals. Keynote or Session Format; 1-3 hours

Keeping in Touch with Clients When We Can’t Actually Reach Out and Touch Them

The current circumstances with COVID-19 “Shelter in Place” ordinances, and discussions about whether or not we are “essential” may have necessitated that we work from home, suspend our normal business activities, and limit contact with our clients and sphere of influence, but successful REALTORS® know there’s always a work-around. We’ll discuss strategies for keeping in touch with clients, holding client events, providing useful services, and staying top-of-mind in a time when our “necessity” is being determined at every level of government. Good agents find a way to be needed; great agents know they are essential to clients and communities and they have a plan to come out of the current crisis on top.

Once Upon a Time: Stories that Stick

Storytelling is an ancient art; it captivates us all, captures our imaginations, and when used effectively, can make you stand out from the crowd. Storytelling creates understanding, insight, and affinity with consumers; it provides your business the vehicle for unique, compelling marketing content. From the way you present yourself and your services to the marketing of your listings, a memorable story has the power to attract an audience and elevate your brand. So what’s YOUR story? 1-3 hour; Session  & Workshop  Once Upon a Time: Stories that Stick – for Brokers Available 

Create the WIN: New Negotiation Strategies

The most successful negotiators get the best outcomes for clients by thinking outside the box. This session pushes you out of your comfort zone to think differently. We’ll explore the impacts of perception versus reality on the transaction and how emotional intelligence effects the negotiation process. You’ll walk away with fresh, new approaches innovative options for even the most difficult negotiation. Maura is a graduate of the Harvard Negotiation Institute at Harvard Law. Session Only, 1 hour; Session + Workshop, 2 hours

Perception and Reality: Composing Your Leadership’s Perfect Year

Association Executives (and staff) can play a large role in the success of Association Leadership. Helping your leadership become an effective leader and enjoy a successful year can mean assisting them with developing their leadership skills, utilizing and constantly improving your emotional intelligence, and most of all, recognizing that there are many realities in your organization and that your perception — your reality — may not be the perception of all of the other players. In this session, attendees will test their own perception and compare it to others’, using music and visual arts, interactive discussion of how we perceive our environment, and how we apply our emotional intelligence to interact and relate to those with whom we work closely — from your leadership to your volunteer members, your staff to Association’s membership as a whole. 60 mins

What’s Your Story? Storytelling Marketing for Associations

Storytelling is an ancient art; it captivates us all, captures our imaginations, and when used effectively, can make you stand out from the crowd. Storytelling creates understanding and insight into your Association as a story for consumers and agents; it creates affinity, even with those not actively involved and engaged with the Association; and it provides your organization the vehicle for unique, compelling content. Whether you are promoting RPAC, events and education, or member services, the way you tell your Association’s story has the power to help you both recruit and retain your members, to prove and improve the value of membership. So what’s the story you’ll share? 60 mins

Give to Grow: Community Service and the Association

Creating bonds within communities create a strong bond between local organizations and non-profit, bolster the REALTOR® name and brand with the public, and create an stronger sense of credibility that the REALTORS® and the REALTOR® association truly are the voice of real estate in the community. Founder of “Trick or Treat for the Troops” and “Hot Dogs for Homeless Dogs” in her community, as well as a strong believer in giving back, Maura Neill will show you how you can involve your members and association leadership in creating charity events and relationships with non-profits as a way to stay in touch and foster a deeper connection and engagement with the public, how to choose reputable organizations to align with, and how to get the word out to the media about the good work you’re doing. 60 mins

Spin It: Public Relations for Associations

Public relations and media relations can be a huge asset to any association, large or small, but the expense of hiring a full-time PR professional can be prohibitive. It’s a little-known fact and a rarely-practiced strategy, but you can be your own public relations advocate in-house. Whether you are a local board or state association, there are a few simple steps you can take to connect with the press and be more visible to both the media and consumers. You don’t have to spend thousands to hire a public relations firm to have contacts in the press, and you don’t have to become a relentless self-promoter or a broken record. You just have to have the right tools in your arsenal and know how to use them. 60 mins

Agent Before Association: Revolutionizing the Nordstrom Way

The Nordstrom department store is legendary for exemplary customer service: from the earliest beginnings of Nordstrom, a sign hung that read, “If We Sell You Well, Tell Others. If Not, Tell Us.” Well known for putting customer over company, Nordstrom salespeople are empowered to always make it right for the customer. Nordstrom’s business philosophies easily translate into other industries and provide useful lessons for today’s Associations.. By viewing the agent as customer, Associations can rethink their missions and continue to prove – and improve – the value of Association membership. and help to revolutionize our industry. 60 mins

Creating Engaging Education for the Next Generation of REALTORS®

One of the biggest challenges facing associations is proving the value of membership, especially to the next generation of REALTORS®. Education, formerly a cornerstone of association services, has lost its luster. Topics that were once all the rage (social media, technology, video) no longer carry the buzz they once did, as they are second-nature to young professionals and new members. We’ll discuss how to use the resources at your disposal to abandon the status quo and revamp your educational offerings to engage the next generation in new and innovative ways, bringing the value of association membership to the forefront. 60 mins

Once Upon a Time Marketing for Brokers

Storytelling is an ancient art; it captivates us all, captures our imaginations, and when used effectively, can make you stand out from the crowd. Storytelling creates understanding and insight into your business as a story for consumers and agents; it creates affinity, even those whom you haven’t met yet; and it provides your brokerage the vehicle for unique, compelling marketing content. From the way you present yourself and your brokerage’s story, a memorable story has the power to help you both recruit and retain your agents. So what’s the story you’ll share? Alternate Title: Once Upon a Time – Stories That Stick 1-3 hour session

Ask the Right Questions: Problem Solving and Goal Setting

Our leaders have two important roles – setting/achieving goals and solving problems (let’s hope more of the former than the latter) for their leadership year. Association Executives are in a unique position to help leadership hone those skills and help them through their leadership year. We’ll explore the art of the question – how asking not only more questions, but the right questions, can improve your relationship with your leaders and your ability to see them through a successful year. Through a series of exercises and case studies, we will discuss an array of strategies for problem solving and creative approaches to goal setting which will give you more tools for success in your Leadership Toolkit. 1-2 hours

Marketing and lead generation strategist Maura Neill, ABR, CRS, CDPE, e-PRO, MRP, MA, REALTOR® is a second-generation REALTOR® who combines her love for the industry with her passion for education. Before getting into the real estate business in 2001, Maura previously taught at Florida State University and University of Phoenix. She is an active agent with RE/MAX Around Atlanta, leading her team and representing buyers and sellers on a day-to-day basis, and considers education – both clients and other real estate agents – an important part of her role as a REALTOR®.

A devotee to lifelong learning, Maura regularly seeks out educational opportunities, such as the Harvard Negotiation Institute at Harvard Law School (2015, 2016) and the Harvard Division of Continuing Education in Professional Development (2017). She is a graduate of the NAR Leadership Academy (class of 2016) and the Residential Real Estate Council’s Leadership Academy (formerly Council of Residential Specialists), as well as her state and local Association leadership academies.

A lover of all things Atlanta, Maura lives in Johns Creek, Georgia, with her husband Ben, their Beagles Charlie, Jarvis, and Bebe . . . and a cat who wishes to remain anonymous.

MRP: Military Relocation Professional

Keeping in Touch with Clients When We Can’t Actually Reach Out and Touch Them

The current circumstances with COVID-19 “Shelter in Place” ordinances, and discussions about whether or not we are “essential” may have necessitated that we work from home, suspend our normal business activities, and limit contact with our clients and sphere of influence, but successful REALTORS® know there’s always a work-around. We’ll discuss strategies for keeping in touch with clients, holding client events, providing useful services, and staying top-of-mind in a time when our “necessity” is being determined at every level of government. Good agents find a way to be needed; great agents know they are essential to clients and communities and they have a plan to come out of the current crisis on top.

Put Your Best Foot Forward: Lessons in Online Customer Service from Zappos and Beyond

Steve Jobs said, “Get closer than ever to your customers.” Social media and the Internet have allowed us to do that. We’re with them as they browse for homes in their living rooms, read our blog posts in coffee shops, and peruse our websites on smartphones. All this means providing ever better levels of service: rapidly responding to needs, deftly navigating social media, sharing marketing messages through acceptable channels, and more. Online customer service now has the power to define us as real estate professionals. Keynote or Session Format; 1-3 hours

Running Your Business in a Low Inventory Market

Low inventory market means a skill set shift. You need to know how to generate inventory, market yourself to get more listings, handle multiple offers to the sellers AND position buyers’ offers in a multiple offer setting. In this session taken right from the trenches of today’s market, Maura will even address the psychology of the unrealistic seller and the disappointed/angry buyer. 1-2 hours

Co-op(eration) Improve Customer Service With Your Competition

As REALTORS®, we work for our clients, but we work with other agents, and the interactions we have with our colleagues can impact our clients’ experience, for better or for worse. In this session, we will explore building better relationships with other agents with the intent to leverage associations to our clients’ advantage . . . and to our own professional benefit and for the betterment of our industry as a whole. 2-3 hours

Customer Before Company: Revolutionizing Your Real Estate Business the Nordstrom Way

The Nordstrom department store is legendary for exemplary customer service: from the earliest beginnings of Nordstrom, a sign hung from the ceiling that read, “If We Sell You Well, Tell Others. If Not, Tell Us.” Well known for putting customer over company, Nordstrom salespeople are empowered from above to always make it right for the customer. With lessons that can be useful for solo agents, team leaders, and brokers alike, Nordstrom’s business philosophies easily translate into the real estate industry. By taking a page out of the Nordstrom book, from practical translation of the Nordstrom way into customer relationships to incorporating the Nordstrom beliefs into our personal values systems, we can revolutionize our businesses and our industry. 1-3 hours

Once Upon a Time: Stories that Stick

Storytelling is an ancient art; it captivates us all, captures our imaginations, and when used effectively, can make you stand out from the crowd. Storytelling creates understanding, insight, and affinity with consumers; it provides your business the vehicle for unique, compelling marketing content. From the way you present yourself and your services to the marketing of your listings, a memorable story has the power to attract an audience and elevate your brand. So what’s YOUR story? 1-3 hour; Session  & Workshop  Once Upon a Time: Stories that Stick – for Brokers Available 

A New Leadership Perspective: Composing a Memorable Year

Get a unique approach to leadership training. Combining the elements of leadership, teaching, music, theater, and real estate has resulted in a fast-paced, fun-filled, and interactive experience with real impact. Your group will come away with a deeper understanding of what it means to be a leader in a REALTOR® Association; heightened problem-solving skills; and measurable, trackable goals PLUS accountability over the following year with their personalized and detailed follow-up program. Topics covered include: basic aspects of leadership, relationship between staff and leadership/volunteers, fiduciary duty, problem solving, goal setting, strategic thinking for leaders, and more. Full Day Session; modules are available.

Ask the Right Questions: Problem Solving and Goal Setting

Our leaders have two important roles – setting/achieving goals and solving problems (let’s hope more of the former than the latter) for their leadership year. Association Executives are in a unique position to help leadership hone those skills and help them through their leadership year. We’ll explore the art of the question – how asking not only more questions, but the right questions, can improve your relationship with your leaders and your ability to see them through a successful year. Through a series of exercises and case studies, we will discuss an array of strategies for problem solving and creative approaches to goal setting which will give you more tools for success in your Leadership Toolkit. 1-2 hours

Once Upon a Time Marketing for Brokers

Storytelling is an ancient art; it captivates us all, captures our imaginations, and when used effectively, can make you stand out from the crowd. Storytelling creates understanding and insight into your business as a story for consumers and agents; it creates affinity, even those whom you haven’t met yet; and it provides your brokerage the vehicle for unique, compelling marketing content. From the way you present yourself and your brokerage’s story, a memorable story has the power to help you both recruit and retain your agents. So what’s the story you’ll share? Alternate Title: Once Upon a Time – Stories That Stick 1-3 hour session

Generating Buyer and Seller Leads: Capture, Qualify, and Convert

Full day ABR Designation Elective; Maura is Lead Instructor and Subject Matter Expert for This Course

Creating Engaging Education for the Next Generation of REALTORS®

One of the biggest challenges facing associations is proving the value of membership, especially to the next generation of REALTORS®. Education, formerly a cornerstone of association services, has lost its luster. Topics that were once all the rage (social media, technology, video) no longer carry the buzz they once did, as they are second-nature to young professionals and new members. We’ll discuss how to use the resources at your disposal to abandon the status quo and revamp your educational offerings to engage the next generation in new and innovative ways, bringing the value of association membership to the forefront. 60 mins

Agent Before Association: Revolutionizing the Nordstrom Way

The Nordstrom department store is legendary for exemplary customer service: from the earliest beginnings of Nordstrom, a sign hung that read, “If We Sell You Well, Tell Others. If Not, Tell Us.” Well known for putting customer over company, Nordstrom salespeople are empowered to always make it right for the customer. Nordstrom’s business philosophies easily translate into other industries and provide useful lessons for today’s Associations.. By viewing the agent as customer, Associations can rethink their missions and continue to prove – and improve – the value of Association membership. and help to revolutionize our industry. 60 mins

Spin It: Public Relations for Associations

Public relations and media relations can be a huge asset to any association, large or small, but the expense of hiring a full-time PR professional can be prohibitive. It’s a little-known fact and a rarely-practiced strategy, but you can be your own public relations advocate in-house. Whether you are a local board or state association, there are a few simple steps you can take to connect with the press and be more visible to both the media and consumers. You don’t have to spend thousands to hire a public relations firm to have contacts in the press, and you don’t have to become a relentless self-promoter or a broken record. You just have to have the right tools in your arsenal and know how to use them. 60 mins

Give to Grow: Community Service and the Association

Creating bonds within communities create a strong bond between local organizations and non-profit, bolster the REALTOR® name and brand with the public, and create an stronger sense of credibility that the REALTORS® and the REALTOR® association truly are the voice of real estate in the community. Founder of “Trick or Treat for the Troops” and “Hot Dogs for Homeless Dogs” in her community, as well as a strong believer in giving back, Maura Neill will show you how you can involve your members and association leadership in creating charity events and relationships with non-profits as a way to stay in touch and foster a deeper connection and engagement with the public, how to choose reputable organizations to align with, and how to get the word out to the media about the good work you’re doing. 60 mins

What’s Your Story? Storytelling Marketing for Associations

Storytelling is an ancient art; it captivates us all, captures our imaginations, and when used effectively, can make you stand out from the crowd. Storytelling creates understanding and insight into your Association as a story for consumers and agents; it creates affinity, even with those not actively involved and engaged with the Association; and it provides your organization the vehicle for unique, compelling content. Whether you are promoting RPAC, events and education, or member services, the way you tell your Association’s story has the power to help you both recruit and retain your members, to prove and improve the value of membership. So what’s the story you’ll share? 60 mins

Perception and Reality: Composing Your Leadership’s Perfect Year

Association Executives (and staff) can play a large role in the success of Association Leadership. Helping your leadership become an effective leader and enjoy a successful year can mean assisting them with developing their leadership skills, utilizing and constantly improving your emotional intelligence, and most of all, recognizing that there are many realities in your organization and that your perception — your reality — may not be the perception of all of the other players. In this session, attendees will test their own perception and compare it to others’, using music and visual arts, interactive discussion of how we perceive our environment, and how we apply our emotional intelligence to interact and relate to those with whom we work closely — from your leadership to your volunteer members, your staff to Association’s membership as a whole. 60 mins

Create the WIN: New Negotiation Strategies

The most successful negotiators get the best outcomes for clients by thinking outside the box. This session pushes you out of your comfort zone to think differently. We’ll explore the impacts of perception versus reality on the transaction and how emotional intelligence effects the negotiation process. You’ll walk away with fresh, new approaches innovative options for even the most difficult negotiation. Maura is a graduate of the Harvard Negotiation Institute at Harvard Law. Session Only, 1 hour; Session + Workshop, 2 hours

Give to Grow: Community Service and the Hyperlocal Agent

You love what you do and you’re dedicated to your community, it’s what drives you AND builds your business at the same time. Find out how this win-win can be leveraged for even greater good. Founder of projects such as “Trick or Treat for Troops” and “Hot Dogs for Homeless Dogs”, Maura has incorporated a Giving Initiative into her marketing plan; she’ll show you how you can involve your clients in charity events and giving as a way to stay in touch and foster a deeper connection and engagement with your sphere. Feel great about growing your business, increasing good will, and creating a legacy of helpfulness in your business. 60 mins

Watch Maura in Action

Maura’s Past Conferences

Maura brings her real estate experience and creativity to her speaking and training. Instantly engaging, her students are riveted to her presentation. She delivers instant takeaways which real estate professional so desperately need when they attend training on technology. Maura brings great value to any event you hire her for.

Amy Chorew
VP of Platform Development
Better Homes and Gardens® Real Estate

Thank you, Maura, for doing a first class job on your session for REALTOR University’s 2012 Social Media Summit!  You presented solid content and have a great delivery style.  We have had nothing but great reviews, and I would highly recommend you for another session.  Thanks again for helping us make the event a huge success!

Darlene Lyons
President
Broker Agent Speakers Bureau, Inc.

Maura Neill’s Resources

Availability Inquiry

  • Please include any date, location or other information you think is relevant.
Katapult MarketingMaura Neill