Contact Us Regarding Marc Cunningham

They LOVED Marc. Even I took away a lot from the sessions yesterday. He was incredibly engaging and funny. Did a great job teaching as well. When someone knows their stuff, it’s much easier to learn from them and really gain knowledge and it’s clear he used his experience to teach.”  Derek Binsfield, M.Ed, Education Manager, OKC Metropolitan Association of REALTORS®

Results

A Visit to Your Company Doctor

We all know we are “supposed” to see our doctor each year for a health exam. The doctor checks your heart rate, blood pressure, and maybe draws blood to screen for issues. In this session, you'll perform a health checkup on your business by answering questions from 20 different categories such as generating income, employee management, marketing effectiveness, liability, and online reputation. We'll then discuss ways to strengthen those areas to ensure the long-term health of your business! 1-2 hours

Developing a Comprehensive Property Management Pricing Strategy

When it comes to pricing and profit considerations, most of us simply ask, "What should my pricing be?" when we should be asking, "What should be my pricing strategy?" In this fun and fast-moving presentation, we discuss the nine categories every property manager must understand in order to create a comprehensive business pricing strategy that is both competitive and legally compliant. For example:
• Why client stickiness matters most
• Dynamic pricing and when to use it
• Attractional vs. objectional pricing
• Junk fees vs. fee simplicity
• Measuring business risk
• Ensuring legal compliance and transparency
This session will give attendees a framework to create and implement a business specific pricing strategy that is attractional, legally compliant, and profitable. 1 hour; 2-3 hours (recommended)

Every Property is Different

And 7 other things you already know but are doing nothing about. Big owners are more demanding, your business is a valuable asset, and half your marketing budget is wasted (you just don’t know which half). As PM company owners we instinctively know these things – but when it comes to execution, we often fall short. Marc offers a fresh perspective and action items on 7 of the most essential yet overlooked parts of our business. 1-2 hours

Grow Your Business by Offering Property Management Services

When the real estate sales market slows, there is one time-tested way for agents to not only survive in slow markets–but to thrive. Adding property management services for your clients gives you the benefits of residual income streams, new buyer and seller clients, increased company value, steady cash flow, and more. This fast-paced session breaks down all the pros — and the cons — of offering property management services. We’ll explore the risks and rewards of various business models used by property management firms and answer the most common questions. You’ll walk away with actionable steps and answers to the following questions:
• Won’t property management be a distraction to my brokerage business?
• What technology does a property management business require?
• What licensing is required?
• How can I market to my clients?
• What questions do landlords ask?
• What business models are available?
• What income streams are available?
• Do I have the personality to be a property manager?
• How is my relationship with a property management client different from that of my brokerage client?
• Where do I get the documents I need?
• What are the legal risks of property management?
• How hard is it to add property management services to a brokerage? 1-3 hours

Mastering the Market Cycle

Practical ways the property management industry can regain credibility. Property Managers are viewed as the enemy of tenants and legislatures, real estate investor sentiment is declining, and industry profit margins are under pressure. In this fast-paced session, Marc shares guidance and practices to put in place to grow, even while the industry faces challenges on multiple fronts. 45-60 mins

Overcoming Owner Client Objections

Are you happy with how you interact and respond to prospective owner clients? How do you respond, or do you freeze up when they ask questions like?

• Why do you charge for additional maintenance?
• I would like to be contacted before any repairs are made.
• Is your management fee negotiable?
• Can I be involved in selecting the tenant?
• Why should I choose you?

In the session, Marc shares exactly how their company responds to these questions (and many others) as we talk about how to respond to the top 12 prospective owner client objections every property manager faces. 1-2 hours

Principles Over Processes

When it comes to operating a property management company, many decisions have an operational impact. In this session we will share 10 principles of property management and explain how each principle can be implemented through the daily operation of the company. These principles will answer many questions, including:

• What clients should you NOT work with?
• Should you manage every type of property?
• How many points of contact should an owner-client have?
• How involved should owner-clients be in decision making?
• How can boundaries be set around your business?

This session will give attendees an understanding of how to make your principles flow through the entire operation of a property management business. 1.5-3 hours

Strategies for a Successful Career in Property Management

In this fun and fast-moving session, we will focus on rarely discussed skills necessary for a long-term career in real estate, including:

· Knowing which clients to work with and which to avoid
· Finding multiple income streams in the real estate industry
· Hiring and firing essential skills
· When to stop growing and focus on right-sizing your business
· When it is OK to say ‘no’
· How to attract clients without spending money
· How to avoid burnout and create more time
· How to focus on details without losing sight of the big picture 1-3 hours

The Lost Art of Professionalism

The success of your property management business is largely dependent on who you allow into your owner-client group. In this fast-moving session, we will focus on how to improve your professionalism to attract GREAT owner-clients including:

  • What should be the proper mindset of a successful PM?
  • What is the difference between an owner transaction and an owner relationship?
  • Three words you should never use in your advertising (but most PMs do!)
  • How to qualify prospective owner-clients
  • Should you negotiate your management agreement terms?
  • How to never get sued

This session will empower you to stop asking owners to ‘choose’ you, and instead position yourself as the professional so owners are asking YOU to ‘choose’ them! 1-2 hours

Viewing Your Business Through the Eyes of an Acquirer

To maximize both the current output of your Property Management company as well as it's future value, it is necessary to analyze it through the eyes of a buyer. In this presentation Marc shares how his approach to operating his business as a high performing asset resulted in Grace Management being acquired at a high multiple. This session gives attendees an opportunity to analysis their business as a performing asset. 1-2 hours

I have been hearing such wonderful feedback from the attendees! There were a few commercial guys who attended just because Marc was going to be there because he is, and I quote, ‘Sort of a rock star in the property management world’. I can’t thank you and Marc enough for helping us provide such a top-notch event!”   O’Hara Keszler, Professional Development Director, Memphis Area Association of REALTORS®

Marc grew up in the real estate world and spent many years pulling weeds, painting walls, showing properties, and collecting rents for Grace Property Management, the company his father founded in 1978. Today, from a platform of managing over 1,000 rental properties with 20 team members, Grace think realty awardManagement helps people buy, sell, invest, flip, collect rent, evict, and have fun doing it!

Marc is the President of Grace Property Management & Real Estate, holds a degree in Real Estate & Finance, has taught CE classes in 25+ states, has been featured in multiple national real estate publications, holds multiple designations, including the 2018 National Property Manager of the Year by Think Realty.

Marc lives in Loveland, CO, where he lives his failed childhood sports dreams through his children. 

  1. How to Fire a Bad PM owner-client
  2. 4 Questions For a prospective owner-client
  3. Compliance strategies for service animals
  4. How to deal with a service animal request
  5. 2 reasons your management agreement should be month-to-month
  6. Finding hidden money in your PM business
  7. When you should approve a registered sex offender as a tenant
  8. System Manuals for Property Managers
  9. How to respond to online reviews
  10. Top 5 tech tools for your PM business
  11. Is the PM industry collapsing
  12. How to inspire your employees to perform
  13. Stop hiring and start recruiting
  14. Top 5 management agreement clauses
  15. Should your owner approve the rental applicant
  16. Best marketing idea you are not doing
  17. Why you should never charge a pet deposit
  18. Should a PM also sell real estate
  19. Top 5 lease agreement clauses – Part 1
  20. The 1 equation to know when working with real estate investors
  21. 6 Questions to ask before you show a vacancy
  22. Pros & Cons of managing subsidized housing
  23. What insurance do you need for your PM business
  24. 4 questions to improve your PM business
  25. 4 ways to create more time in your day
  26. 5 tips for property inspections
  27. 6 ways video tours will improve your business
  28. How to increase your late fee income
  29. 5 Steps to organize your PM business – Part 1
  30. 5 Steps to organize your PM business – Part 2
  31. Is it possible to show a vacancy without an agent present
  32. 5 maintenance process tips
  33. 5 things to put in your vendor contract
  34. How to get more online reviews
  35. How to interview a prospective employee
  36. How to get more business from outside real estate agents
  37. How to increase the rent on a lease renewal
  38. 5 biggest mistakes I made in property management
  39. Do you want to buy my PM company – she asked me
  40. How much is in your vault?
  41. Why we don’t renew tenant lease agreements
  42. Why the new client chose us
  43. How to deal with difficult owner clients
  44. When to fire a PM employee
  45. Top 5 lease agreement clauses – part 2
  46. What to do when you discover an unauthorized pet
  47. 3 secrets to 40 years in the PM business
  48. How to profit from roommate changes
  49. How to sell your PM company
  50. Is your business built to grow in 2019
  51. How to get multiple 5-star reviews – FAST
  52. When you should NOT do a security deposit return
  53. 4 lease renewal process tips
  54. How to answer the question ‘how much do you charge’
  55. How to process applications on low income housing
  56. 3 reasons to NOT per-advertise a vacancy
  57. How much should you budget for repairs
  58. What is ‘rent-ready’
  59. 5 reasons to do video marketing
  60. Should owners do their own maintenance
  61. 5 tips when doing lease-only
  62. Should you manage ANY property?
  63. Should you require renters insurance
  64. Video coaching
  65. What is a ‘normal’ rent deliquency rate?
  66. Google my business – 6 ways to maximize exposure
  67. What to bring to an new owner presentation
  68. Wear and tear vs damages on a sec dep return
  69. 4 signs the new owner-client may not be a good fit
  70. Most important customer service policy
  71. How many showings should it take to rent a vacancy
  72. Pros and cons of doing in-house maintenance
  73. What to do when a tenant doesn’t pay rent

Here’s one he just created for the COVID crisis for Property Managers: https://youtu.be/D5aKC7wLkiE
In this video Marc shares his opinion and offers guidance on 5 parts of your business you must address because of Coronavirus including:

  1. Office operations
  2. Resident rent payment options
  3. Rent enforcement policy & owner involvement
  4. Repairs / inspections
  5. Vacancies

Thank you again for an amazing webinar! Our agents and staff really enjoyed the content and presentation.”  – J. Curiel, RE/MAX Allegiance

 

Results

A Visit to Your Company Doctor

We all know we are “supposed” to see our doctor each year for a health exam. The doctor checks your heart rate, blood pressure, and maybe draws blood to screen for issues. In this session, you'll perform a health checkup on your business by answering questions from 20 different categories such as generating income, employee management, marketing effectiveness, liability, and online reputation. We'll then discuss ways to strengthen those areas to ensure the long-term health of your business! 1-2 hours

Developing a Comprehensive Property Management Pricing Strategy

When it comes to pricing and profit considerations, most of us simply ask, "What should my pricing be?" when we should be asking, "What should be my pricing strategy?" In this fun and fast-moving presentation, we discuss the nine categories every property manager must understand in order to create a comprehensive business pricing strategy that is both competitive and legally compliant. For example:
• Why client stickiness matters most
• Dynamic pricing and when to use it
• Attractional vs. objectional pricing
• Junk fees vs. fee simplicity
• Measuring business risk
• Ensuring legal compliance and transparency
This session will give attendees a framework to create and implement a business specific pricing strategy that is attractional, legally compliant, and profitable. 1 hour; 2-3 hours (recommended)

Every Property is Different

And 7 other things you already know but are doing nothing about. Big owners are more demanding, your business is a valuable asset, and half your marketing budget is wasted (you just don’t know which half). As PM company owners we instinctively know these things – but when it comes to execution, we often fall short. Marc offers a fresh perspective and action items on 7 of the most essential yet overlooked parts of our business. 1-2 hours

Grow Your Business by Offering Property Management Services

When the real estate sales market slows, there is one time-tested way for agents to not only survive in slow markets–but to thrive. Adding property management services for your clients gives you the benefits of residual income streams, new buyer and seller clients, increased company value, steady cash flow, and more. This fast-paced session breaks down all the pros — and the cons — of offering property management services. We’ll explore the risks and rewards of various business models used by property management firms and answer the most common questions. You’ll walk away with actionable steps and answers to the following questions:
• Won’t property management be a distraction to my brokerage business?
• What technology does a property management business require?
• What licensing is required?
• How can I market to my clients?
• What questions do landlords ask?
• What business models are available?
• What income streams are available?
• Do I have the personality to be a property manager?
• How is my relationship with a property management client different from that of my brokerage client?
• Where do I get the documents I need?
• What are the legal risks of property management?
• How hard is it to add property management services to a brokerage? 1-3 hours

Mastering the Market Cycle

Practical ways the property management industry can regain credibility. Property Managers are viewed as the enemy of tenants and legislatures, real estate investor sentiment is declining, and industry profit margins are under pressure. In this fast-paced session, Marc shares guidance and practices to put in place to grow, even while the industry faces challenges on multiple fronts. 45-60 mins

Overcoming Owner Client Objections

Are you happy with how you interact and respond to prospective owner clients? How do you respond, or do you freeze up when they ask questions like?

• Why do you charge for additional maintenance?
• I would like to be contacted before any repairs are made.
• Is your management fee negotiable?
• Can I be involved in selecting the tenant?
• Why should I choose you?

In the session, Marc shares exactly how their company responds to these questions (and many others) as we talk about how to respond to the top 12 prospective owner client objections every property manager faces. 1-2 hours

Principles Over Processes

When it comes to operating a property management company, many decisions have an operational impact. In this session we will share 10 principles of property management and explain how each principle can be implemented through the daily operation of the company. These principles will answer many questions, including:

• What clients should you NOT work with?
• Should you manage every type of property?
• How many points of contact should an owner-client have?
• How involved should owner-clients be in decision making?
• How can boundaries be set around your business?

This session will give attendees an understanding of how to make your principles flow through the entire operation of a property management business. 1.5-3 hours

Strategies for a Successful Career in Property Management

In this fun and fast-moving session, we will focus on rarely discussed skills necessary for a long-term career in real estate, including:

· Knowing which clients to work with and which to avoid
· Finding multiple income streams in the real estate industry
· Hiring and firing essential skills
· When to stop growing and focus on right-sizing your business
· When it is OK to say ‘no’
· How to attract clients without spending money
· How to avoid burnout and create more time
· How to focus on details without losing sight of the big picture 1-3 hours

The Lost Art of Professionalism

The success of your property management business is largely dependent on who you allow into your owner-client group. In this fast-moving session, we will focus on how to improve your professionalism to attract GREAT owner-clients including:

  • What should be the proper mindset of a successful PM?
  • What is the difference between an owner transaction and an owner relationship?
  • Three words you should never use in your advertising (but most PMs do!)
  • How to qualify prospective owner-clients
  • Should you negotiate your management agreement terms?
  • How to never get sued

This session will empower you to stop asking owners to ‘choose’ you, and instead position yourself as the professional so owners are asking YOU to ‘choose’ them! 1-2 hours

Viewing Your Business Through the Eyes of an Acquirer

To maximize both the current output of your Property Management company as well as it's future value, it is necessary to analyze it through the eyes of a buyer. In this presentation Marc shares how his approach to operating his business as a high performing asset resulted in Grace Management being acquired at a high multiple. This session gives attendees an opportunity to analysis their business as a performing asset. 1-2 hours

Watch Marc in Action

Some of Marc Cunningham’s Past Audiences

  • Coldwell Banker Mid-America

Marc Cunningham’s Resources

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